Privacy policy

Thank you for visiting our website. This privacy policy tells you how we use personal information collected at this site. Please read this privacy policy before using the site or submitting any personal information. By using the site, you are accepting the practices described in this privacy policy. These practices may be changed, but any changes will be posted and changes will only apply to activities and information on a going forward, not retroactive basis. You are encouraged to review the privacy policy whenever you visit the site to make sure you understand how any personal information you provide will be used.

50plus Matters™ (50+) is committed to protecting the security and confidentiality of all personal information collected and will not use any personal information for direct marketing or advertising purposes. Membership to our research panel and/or participation in any surveys is completely voluntary.

Note: The privacy practices set forth in this privacy policy are for this web site only. If you link to other web sites, please review the privacy policies posted at those sites.

Collection of information

In order to join our panel, you must first complete the registration form. During registration you are required to give your name and contact information (including email address and home address). We use this information to contact you about the services on our site in which you have expressed interest and to send you samples or prizes that you may be eligible for. The registration form also includes demographic and personal interest questions. These questions allow us to segment our panel and ensure we offer you surveys that are relevant to you.

As a member of our 50plus Matters™ research panel, we will from time-to-time provide you with the opportunity to participate in surveys on our site. Participation in these surveys is completely voluntary and you, therefore, have a choice whether or not to respond to the questions in the survey. All responses are kept confidential. The requested information typically includes contact information (such as name and/or username), demographic information, lifestyle information, as well as your opinions and preferences regarding matters that are relevant to the 50 plus market.

The data we collect through our surveys is compiled and analyzed to provide insight and information that can be used to target products and resources to that cater specifically to this group.

Cookie/tracking technology

The Site may use cookie and tracking technology depending on the features offered. Cookie and tracking technology are useful for gathering information such as browser type and operating system, tracking the number of visitors to the Site, and understanding how visitors use the Site. Cookies can also help customize the Site for visitors. Personal information cannot be collected via cookies and other tracking technology, however, if you previously provided personally identifiable information, cookies may be tied to such information. Aggregate cookie and tracking information may be shared with third parties.

Distribution of information

We will never share any information uploaded to the system with any third parties. We do not share any personally identifiable information with any third parties except as indicated below. If a user specifically requests a service from one of our partnering companies, personal identifying information will be shared. The partnering company may contact them directly regarding their inquiry. Any requests of partnering companies are initiated solely by the user and it will be clearly indicated that a partnering company offers the requested service. We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process and/or to assist us in fraud prevention or investigation.

Commitment to data security

Your personally identifiable information is kept secure. Only authorized employees, and contractors (who have agreed to keep information secure and confidential) have access to this information. All emails and newsletters from this site allow you to opt out of further mailings.

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Changes in our privacy policy

We reserve the right to change this privacy policy without providing you with advance notice of our intent to make such changes.

Privacy contact information

If you have any questions, concerns, or comments about our privacy policy you may contact us at