50plus Matters™ is a research organization that recognizes the importance of the the 50 plus market. We believe that the 50 plus demographic is misrepresented and misunderstood. We want to empower you to re-shape how Canadians 50 plus are perceived!

By building a dedicated panel of Canadian consumers 50 and over, we are able to provide insight and information that can be used to target products, and resources to cater specifically to your group’s needs.